PR materials

Culture Guides

for Active Ageing

Target groups


The direct target groups

include learning providers from the Nordic sector of voluntary art and culture with capacity to initiate culture guide services.


The indirect target groups

include persons, organizations and institutions that can lead indirectly to the long term beneficiaries of the project, such as

- local arts and culture institutions;

- local housing associations, care homes,

social and humanitarian associations;

- local commerce associations, private

businesses and media;

- Cultural/leisure time departments of the



For more information

about target groups and end-users

- see the sub-menu concept / outcome