for Active Ageing
For the welfare state it is important that everyone has equal access to art and culture
The overall aim is to help social marginalised senior citizens to fell less excluded, gain more self-esteem, experience personal development in order to improve their quality of life.
This will be done by developing and promoting new culture guide services in the voluntary arts and culture associations targeting current low- or non-users of art and culture among marginalised social groups, especially with focus on learning for senior citizens.
The objectives are
New needs for adult education and learning in the area of art and culture
For the welfare state it is important that everyone has equal access to art and culture.
However, there are still social marginalized senior citizens who are not themselves able to take the initiative to participate in society and therefore feel excluded. And the prospects that the State can do something about this are few.
Voluntary organizations would like to contribute to meet this challenge,. The cultural associations are - besides sport - the largest voluntary sector and therefore a "citizen help citizen" project within art and culture will help to create a sustainable society where everyone will be able to participate.
This contribution means that the cultural associations strengthen their organizational learning capacity, that new culture guides strengthen their formal learning and the end-users, the seniors will have their informal learning strengthened.
The Nordic/ and Baltic countries have as a main cultural policy goal to promote art and culture to the entire population, but are confronted with the recurring problem of large residual groups of non-users, especially among social marginalised and seniors.
The most appropriate way to meet this problem is by “citizen help citizen”. Therefore the partnership, including four organisations for voluntary arts and culture, intent to provide new “culture guide services”, where volunteers can act as guides by introducing and helping marginalised social seniors to participate in local art and culture activities
The report from the Danish Ministry of Culture, "The cultural habits of Danes, 2012 indicates that the social groups with a short education and low income, groups marginalised from the work life and some senior citizens are low-users or often non-users of the local art and culture offerings.