Culture Guides

for Active Ageing

Results and outcome

The key outcome is knowhow, methods and practises on how to implement new culture guide services for social marginalised groups (seniors) in the local communities


Planned results are

  1. To improve the organisational capacity of voluntary arts and culture associations to facilitate the culture guide services.
  2. To develop innovative curricula and training course modules for culture guide volunteers.
  3. To provide new knowledge, methods and practise from a series of local pilot works with culture guide offerings to marginalised senior citizens in different living areas.
  4. To publish a Nordic-Baltic Handbook presenting the know-how, methodologies, and Best Practise of culture guide services.
  5. To deliver a sustainable dissemination including four national conferences, a project web portal, and the initiating of a Nordic-Baltic network for facilitators and volunteers engaged in culture guide services


Target groups


The direct target groups include learning providers from the Nordic sector of voluntary art and culture:

  1. The learning providers in the organisations participating in the project, such as leaders, managers, board members, consultants, instructors, teachers, and other paid and voluntary learning facilitators.
  2. The learning providers from the related sector of liberal adult education and voluntary arts in the participating countries, who wish and have the abilities to implement culture guide services.
  3. Tthe main learning providers in umbrella associations of voluntary art and culture and their local network of culture organisations in the wider Nordic community.


The indirect target groups include persons, organizations and institutions that can lead indirectly to the long term beneficiaries of the project:

  1. Art and culture institutions and providers in the local communities such as theatres, concert halls, art exhibitions, culture centres, museums, cultural heritage institutions, local archives, libraries, etc., who may provide (free) culture services for the end-users.
  2. Contact providers to end-users such as housing associations, care homes, welfare organisations, social and humanitarian associations, etc.,
  3. Private stakeholders from the local commerce associations, other private businesses and local media, who may support and sponsor the activities.
  4. Cultural/leisure time departments of the municipalities, and other appropriate decision-makers, policy-makers, opinion-formers and funders, on a local, national, and Nordic/Baltic level, who may support the activities political, ideological and financial.
  5. Research institutions of culture and education related to the interdisciplinary subjects of liberal adult education, voluntary cultural learning and civil society capacity building, who may put focus on the topic and promote the key outcome


The long term potential beneficiaries or end-users of the project outcome are

  1. The comprehensive groups of social marginalised citizens, who for the time being have status as non-users of the culture and arts offerings in their local communities, especially inactive senior citizens but also vulnerable families, immigrants, poor and low-skilled in areas of economic deprivation, and other disadvantaged and marginalised citizens.


impact invisaged


- The new services will be incorporated to some degree in the ordinary activities of the Nordic-Baltic sector of voluntary arts and culture associations.

- The concept will be known and gain political, ideological or financial support from main stake-holders.

- The offerings will help parts of the social marginalised to a change, where they feel lesser excluded, gain more self-esteem, experience personal development and improve their quality of life.

The benefits



are several:


- The direct target groups, the associations of voluntary art and culture can provide new activities, develop their community network, and enhance their status and societal recognition.


- The indirect target groups may also gain new means to provide welfare benefits such as improved social inclusion, cultural cohesion and personal empowerment of social marginalised.


- And most important, the culture guide services may help the end-users, the social marginalised to a change, where they feel lesser excluded, gain more self-esteem, experience personal development and improve their quality of life.